Growth & Marketing

Social Media & Content Manager

KochiOnsiteFull-time

About the Role

The Social Media & Content Manager will own DICHIT’s social-media presence, content strategy, editorial calendar and online community engagement. The role will also involve creating clear, engaging and platform-specific content across social media, campaigns, product communication, customer education and brand initiatives. You will work closely with the Creative Head, Growth & B2C Acquisition Lead, Digital Marketing & Performance Manager, product team and Founder’s Office. This is a hands-on role. The successful candidate must be comfortable developing ideas, writing content, coordinating production, publishing posts, engaging with audiences and analysing performance.

Key Responsibilities

Social-Media Strategy

Develop and execute DICHIT’s social-media strategy across Instagram, LinkedIn, Facebook, YouTube, and other relevant platforms.
Define the purpose, audience, content pillars, and publishing approach for each platform.
Build monthly and campaign-specific content calendars.
Maintain a consistent brand voice across all social channels.
Identify relevant cultural, financial, and market conversations in which DICHIT can participate meaningfully.
Develop strategies for organic audience growth, community building, and brand trust.
Adapt the strategy based on platform changes, customer insights, and performance data.

Content Planning and Creation

Develop original content ideas aligned with DICHIT’s business, brand, and customer-acquisition goals.
Write social-media posts, captions, campaign copy, carousel content, video scripts, and short-form educational material.
Create content in Malayalam and English for different customer segments.
Simplify financial and chit fund concepts without losing accuracy.
Plan educational, product, customer, partnership, founder-led, and brand-building content.
Convert product features and customer journeys into understandable communication.
Develop content around financial discipline, savings behaviour, transparency, and responsible participation.
Maintain a balance between educational, promotional, community, and brand content.

Creative Production Coordination

Prepare clear creative briefs for posters, carousels, reels, videos, and campaign assets.
Work closely with the Creative Head to convert content ideas into high-quality visual communication.
Coordinate the production schedule and ensure content is completed before publishing deadlines.
Review visual assets for messaging accuracy, brand consistency, and readability.
Organise and maintain approved content, campaign assets, and brand resources.
Coordinate with photographers, videographers, editors, influencers, or freelancers when required.
Ensure every asset is adapted appropriately for the platform and format.

Community and Reputation Management

Monitor and respond to comments, messages, mentions, and customer questions.
Maintain a professional, helpful, and trustworthy tone in public interactions.
Route product, onboarding, payment, and grievance-related enquiries to the relevant teams.
Maintain response-time standards for comments and direct messages.
Monitor brand sentiment and identify potential reputation risks.
Escalate misinformation, sensitive complaints, or public issues promptly.
Build active engagement with customers, communities, partners, and industry stakeholders.

Campaign and Partner Support

Create content plans for B2B partner launches and co-branded campaigns.
Coordinate with partner teams to collect approved information, assets, and announcements.
Develop campaign content for programme discovery, customer education, and onboarding.
Support branch activations, events, partnerships, and customer-acquisition initiatives.
Work with the Digital Marketing & Performance Manager to create content variations for paid campaigns.
Ensure all partner content follows approved brand and communication guidelines.

Founder and Corporate Communication

Support content development for the Founder’s personal LinkedIn presence.
Create content related to DICHIT’s journey, insights, partnerships, milestones, and vision.
Draft company announcements, hiring posts, and stakeholder updates.
Identify thought-leadership opportunities in fintech, savings, financial inclusion, and digital transformation.
Maintain distinct but aligned voices for DICHIT’s company pages and founder-led communication.

Performance Analysis

Track reach, engagement, audience growth, shares, saves, website visits, and lead contribution.
Analyse content performance by platform, format, language, topic, and audience segment.
Identify high-performing content patterns and apply the insights to future campaigns.
Maintain weekly and monthly social-media reports.
Recommend improvements based on audience behaviour and business outcomes.
Track how organic content contributes to programme discovery, registrations, and customer activation.

Responsible Financial Communication

Ensure financial content is factual, balanced, and easy to understand.
Verify programme, partner, and product information before publication.
Avoid misleading statements, guaranteed-return claims, and unapproved financial representations.
Use required disclosures and disclaimers where applicable.
Protect confidential partner, customer, and company information.
Follow DICHIT’s brand, legal, privacy, and communication-approval processes.

Candidate Profile

Bachelor’s degree in marketing, communications, journalism, media, literature, business, or a related discipline.
Approximately two to five years of experience in social media, content marketing, brand communication, or digital media.
Strong writing and editing ability in Malayalam and English.
Demonstrated experience managing social-media accounts and content calendars.
Ability to develop original ideas and convert them into platform-specific content.
Good understanding of Instagram, LinkedIn, Facebook, and YouTube.
Experience writing short-form video scripts, carousel content, and campaign copy.
Ability to understand performance data and improve content accordingly.
Strong attention to detail, accuracy, and consistency.
Experience in fintech, financial services, consumer brands, marketplaces, or startups will be valuable.
A portfolio demonstrating relevant content and social-media work is required.

Preferred Skills and Tools

The role is primarily focused on strategy, content, and community. Advanced graphic-design expertise is not required because the person will collaborate with DICHIT’s Creative Head.

Meta Business Suite
LinkedIn page management
YouTube Studio
Social-media scheduling and analytics tools
Google Analytics
Canva or similar content tools
Basic image and video editing
Microsoft Excel or Google Sheets
AI-assisted research and content workflows
Social listening and community-management tools

What We Value

Original thinking
Strong storytelling
Cultural understanding
Accuracy in financial communication
Ownership and consistency
Audience empathy
Speed with attention to detail
Responsible use of customer and partner information
Ability to accept feedback and improve quickly
Genuine interest in building a trusted fintech brand

Success in This Role

Performance will be measured through:

Quality and consistency of published content
Growth of relevant and engaged audiences
Engagement, shares, saves, and meaningful conversations
Organic traffic and qualified leads generated
Contribution to registrations and customer activation
Response time and quality of community engagement
Performance of partner and product-launch campaigns
Accuracy and compliance of financial communication
Strength and consistency of DICHIT’s brand voice
Ability to deliver content according to the agreed calendar

Why Join DICHIT?

Build the voice and community of an early-stage fintech brand.
Create meaningful financial content for audiences across India.
Work on campaigns connected to major financial-services partnerships.
Collaborate directly with the Founder, Creative Head, growth, product, and technology teams.
Influence how customers understand and experience a new digital financial marketplace.
Grow into a broader brand, content, or communications leadership role as DICHIT scales.

Social Media & Content Manager

KochiOnsiteFull-time

About the Role

Key Responsibilities

Social-Media Strategy

Develop and execute DICHIT’s social-media strategy across Instagram, LinkedIn, Facebook, YouTube, and other relevant platforms.
Define the purpose, audience, content pillars, and publishing approach for each platform.
Build monthly and campaign-specific content calendars.
Maintain a consistent brand voice across all social channels.
Identify relevant cultural, financial, and market conversations in which DICHIT can participate meaningfully.
Develop strategies for organic audience growth, community building, and brand trust.
Adapt the strategy based on platform changes, customer insights, and performance data.

Content Planning and Creation

Develop original content ideas aligned with DICHIT’s business, brand, and customer-acquisition goals.
Write social-media posts, captions, campaign copy, carousel content, video scripts, and short-form educational material.
Create content in Malayalam and English for different customer segments.
Simplify financial and chit fund concepts without losing accuracy.
Plan educational, product, customer, partnership, founder-led, and brand-building content.
Convert product features and customer journeys into understandable communication.
Develop content around financial discipline, savings behaviour, transparency, and responsible participation.
Maintain a balance between educational, promotional, community, and brand content.

Creative Production Coordination

Prepare clear creative briefs for posters, carousels, reels, videos, and campaign assets.
Work closely with the Creative Head to convert content ideas into high-quality visual communication.
Coordinate the production schedule and ensure content is completed before publishing deadlines.
Review visual assets for messaging accuracy, brand consistency, and readability.
Organise and maintain approved content, campaign assets, and brand resources.
Coordinate with photographers, videographers, editors, influencers, or freelancers when required.
Ensure every asset is adapted appropriately for the platform and format.

Community and Reputation Management

Monitor and respond to comments, messages, mentions, and customer questions.
Maintain a professional, helpful, and trustworthy tone in public interactions.
Route product, onboarding, payment, and grievance-related enquiries to the relevant teams.
Maintain response-time standards for comments and direct messages.
Monitor brand sentiment and identify potential reputation risks.
Escalate misinformation, sensitive complaints, or public issues promptly.
Build active engagement with customers, communities, partners, and industry stakeholders.

Campaign and Partner Support

Create content plans for B2B partner launches and co-branded campaigns.
Coordinate with partner teams to collect approved information, assets, and announcements.
Develop campaign content for programme discovery, customer education, and onboarding.
Support branch activations, events, partnerships, and customer-acquisition initiatives.
Work with the Digital Marketing & Performance Manager to create content variations for paid campaigns.
Ensure all partner content follows approved brand and communication guidelines.

Founder and Corporate Communication

Support content development for the Founder’s personal LinkedIn presence.
Create content related to DICHIT’s journey, insights, partnerships, milestones, and vision.
Draft company announcements, hiring posts, and stakeholder updates.
Identify thought-leadership opportunities in fintech, savings, financial inclusion, and digital transformation.
Maintain distinct but aligned voices for DICHIT’s company pages and founder-led communication.

Performance Analysis

Track reach, engagement, audience growth, shares, saves, website visits, and lead contribution.
Analyse content performance by platform, format, language, topic, and audience segment.
Identify high-performing content patterns and apply the insights to future campaigns.
Maintain weekly and monthly social-media reports.
Recommend improvements based on audience behaviour and business outcomes.
Track how organic content contributes to programme discovery, registrations, and customer activation.

Responsible Financial Communication

Ensure financial content is factual, balanced, and easy to understand.
Verify programme, partner, and product information before publication.
Avoid misleading statements, guaranteed-return claims, and unapproved financial representations.
Use required disclosures and disclaimers where applicable.
Protect confidential partner, customer, and company information.
Follow DICHIT’s brand, legal, privacy, and communication-approval processes.

Candidate Profile

Bachelor’s degree in marketing, communications, journalism, media, literature, business, or a related discipline.
Approximately two to five years of experience in social media, content marketing, brand communication, or digital media.
Strong writing and editing ability in Malayalam and English.
Demonstrated experience managing social-media accounts and content calendars.
Ability to develop original ideas and convert them into platform-specific content.
Good understanding of Instagram, LinkedIn, Facebook, and YouTube.
Experience writing short-form video scripts, carousel content, and campaign copy.
Ability to understand performance data and improve content accordingly.
Strong attention to detail, accuracy, and consistency.
Experience in fintech, financial services, consumer brands, marketplaces, or startups will be valuable.
A portfolio demonstrating relevant content and social-media work is required.

Preferred Skills and Tools

The role is primarily focused on strategy, content, and community. Advanced graphic-design expertise is not required because the person will collaborate with DICHIT’s Creative Head.

Meta Business Suite
LinkedIn page management
YouTube Studio
Social-media scheduling and analytics tools
Google Analytics
Canva or similar content tools
Basic image and video editing
Microsoft Excel or Google Sheets
AI-assisted research and content workflows
Social listening and community-management tools

What We Value

Original thinking
Strong storytelling
Cultural understanding
Accuracy in financial communication
Ownership and consistency
Audience empathy
Speed with attention to detail
Responsible use of customer and partner information
Ability to accept feedback and improve quickly
Genuine interest in building a trusted fintech brand

Success in This Role

Performance will be measured through:

Quality and consistency of published content
Growth of relevant and engaged audiences
Engagement, shares, saves, and meaningful conversations
Organic traffic and qualified leads generated
Contribution to registrations and customer activation
Response time and quality of community engagement
Performance of partner and product-launch campaigns
Accuracy and compliance of financial communication
Strength and consistency of DICHIT’s brand voice
Ability to deliver content according to the agreed calendar

Why Join DICHIT?

Build the voice and community of an early-stage fintech brand.
Create meaningful financial content for audiences across India.
Work on campaigns connected to major financial-services partnerships.
Collaborate directly with the Founder, Creative Head, growth, product, and technology teams.
Influence how customers understand and experience a new digital financial marketplace.
Grow into a broader brand, content, or communications leadership role as DICHIT scales.